Strategy: remember the cards and miss less
In brief
Every card you flip gives you information. Flip a card you haven't seen yet first; if its image has already been seen elsewhere, go and get it; as soon as a whole set is known, take it. Going through the board in the same order helps you remember positions.
Start with a card you haven't seen
Flipping a card you've already seen first teaches you nothing. Flipping an unknown card, on the other hand, reveals an image: if it has already been seen elsewhere, the second card of the attempt is obvious. Example, game MM2-PAAU-AAAAAAB: on attempt 3, the "giraffe" card (row 1, column 5) is new, and its pair had been seen earlier (row 1, column 1): pair found without a miss.
Never miss a known set
As soon as all the cards of an image have been seen (two for pairs, three for triples), take them: it's a guaranteed successful attempt, and one less set of positions to remember.
Go through the board in a fixed order
Revealing the cards row by row, from left to right, helps you remember where the images are: a position is easier to recall when you know in what order you opened the cards. Corners and edges also serve as landmarks.
What a perfect memory does
A player who forgets no card and follows these three tips still misses: at the start, they know nothing. Across 500 games of each format drawn by the app at Hard level, without reshuffling, here is the number of missed attempts for such a player:
| Board | Missed, at least | Missed, at most | Hard limit |
|---|---|---|---|
| 12 cards, pairs | 1 | 5 | 11 |
| 20 cards, pairs | 2 | 8 | 18 |
| 30 cards, pairs | 6 | 11 | 27 |
| 60 cards, pairs | 14 | 21 | 61 |
| 12 cards, triples | 1 | 4 | 11 |
| 21 cards, triples | 4 | 8 | 19 |
| 30 cards, triples | 6 | 11 | 30 |
| 54 cards, triples | 13 | 19 | 57 |
None of these games is lost by this player: the limit leaves some margin. For a real player, the gap between the "at most" column and the limit is the room for forgetting. It shrinks quickly on a large board: with 54 cards, you have to remember dozens of positions at once, well beyond what short-term memory holds without effort.